The Manager's Perspective

To click off the proceedings, we are starting a marketer contest. This was originally run here

Question 1:

In a small paragraph define your concept of Marketing.

Question 2:

Your firm sells educational services to the public, in terms of science exhibits, theatre that plays science films and live exhibits of different marine creatures and fish. But unfortunately, business is not going as targeted. You have very limited financial resources, and a weak sales team. What steps you take to develop your business into a successful one. Illustrate with calculation.

Question 3:

How do you measure your marketing success in terms of sales? Please state methodology and steps.

All answers in the comments' section.