The Manager's Perspective

Worldspace. Reason for success in india?

India along with Hong Kong and China is the largest market for pirated music in the world. More so, because one simply doesn't know the mind-boggling size of the piracy.
The sets are being sold in the major cities at the moment all of which have free to air FM stations.
Worldspace isn't really poor man's fare. The special festival offer at 1999/- for one of it's low end receivers (subscription charges were applicable after 6 months, almost as much as the initial cost), speakers were extra, was what pushed the company into blinding limelight. The offer that was initially to last till November last year still continues unabated till date. I personally think it was not a great deal. And yet, the seemingly frugal indian customer swallowed it.
An overwhelming majority of those 1999/- sets were given as gifts. (Much like Gillette razors are given these days. The ones getting the gifts do not eventually realize that they are getting into the trap of more and more).

Umm.

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